Web offset printing is used for longer-run printing requirements – for example, newspapers, magazines, direct mail, catalogues and books. It refers to the ‘webs’ – or rolls – of paper supplied to the printing press. There are two options of this technique: coldset, which is typically used for lower quality print output, for example newspapers, where the ink dries by absorption into the underlying paper; heatset, which gives a glossy high contrast print image when complete, and goes through a set of drying lamps or heaters to set the ink.
When considering your needs for larger print runs Keith Marley Limited can talk through your options and can navigate the complexities inherent in such a job.